B2B training
Master Key
Soft-Skills training through the arts
NeuralLearning™ Method
Cognitive Professional Upgrade Program
that transforms the Arts into a complex skills simulator that trains Professionals, Leaders and High-Team
potential to analyze, infer, decide and communicate by mastering the variables that define operational excellence.
online and in person
dedicated sessions
in group opp.
one-to-one
Partners
Activities:
“Master Key, Cognitive Professional Upgrade” is a cognitive professional refresher program that turns the arts into a high-fidelity simulatorin a fully risk-protected environment this program: trains complex skills, training professionals (doctors, lawyers, politicians etc.), entrepreneurs, leaders and high-potential teams to observe, infer, listen, analyze, empathize, communicate, and make decisions, while mastering the variables that define operational excellence.
Conducted by Beatrice Gaggiotti, creator of the NeuralLearning™ Method and founder of ARS Accademia Delle Arti, this immersive program uses the painting, music and literature as protected simulators to hone perception, logical and problem-solving skills, and decision-making — skills directly transferable to boardrooms, courtrooms or hospitals, negotiations, and complex problem-solving.
Based on neuroscientific evidence and developed over years of practice in Switzerland, Italy and Pakistan, the NeuralLearning™ Method clearly differs from any other protocol.
The “Master Key” program is structured as an accelerated immersive experience: participants gain hands-on experience with each core competency through dedicated and targeted sessions, conceived as a prelude to more in-depth study.
Each competency, in fact, can be subsequently deepened through additional tailor-made sessions designed for the specific needs of your organization.
Innovative B2B training
Master Key Types
In B2B, soft-skills training often involves theoretical webinars: transforming the path into a “cognitive gym” based on Art, Music and
Literature answers the strong demand for Corporate Wellbeing and Critical Thinking/Problem Solving.
• Master Key:
Full Executive Program
The definitive path that transforms painting, music and literature into a high-fidelity cognitive simulator. Train professionals, leaders and teams to decide under pressure, communicate with impact and solve complex problems thanks to the NeuralLearning™ Method. The complete upgrade for your organization’s operational excellence.
• Master Week:
Daily Immersive Tour
Seven days of transformative full immersion with daily 2-hour meetings. The ideal rhythm to internalize the method, accustom the mind to change and consolidate soft-skills through constant, progressive practice and directly integrated into the work routine.
• Master Day:
Intensive Business Formula
The power of the method concentrated in a single immersive day for leaders and professionals with little time. Experience the accelerated version of the art simulator and acquire key problem-solving and strategic decision tools, applicable from tomorrow in the company and at work.
• Master Preview:
Evaluation Executive Preview
An exclusive preview to test first-hand the effectiveness of neuroscience applied to art. A focused and risk-free session, designed for decision-makers who want to discover how to unlock the complex skills and performance of their teams.
Because the arts
Arts as a Complex Skills Simulator
In recent decades, thanks to experiments conducted mostly on doctors, health professionals and medical students, the arts have been recognized as a privileged vehicle for the formation of particular skills (such as the ability to observe, listen, empathize, reason) and transversal skills (or soft-skills, such as resilience, tolerance for ambiguity and doubt, communication skills, leadership skills, teamwork skills, and creativity or problem-solving), as well as a very good system for stress management and burnout prevention.
Art
Visual Training
Boolean AND
It trains the skills of observation, reasoning, deduction, non-verbal communication, empathy, resilience, tolerance of ambiguity.
Suitable for decoding weak signals from customers or patients and the market, and unspoken in negotiations and direct communication.
Music
Strategic Listening
and Analytical
It trains listening and analytical skills, discernment, memory, attention, concentration, para-verbal communication, empathy and comparison with the point of view of others.
Suitable for thoroughly understanding clients or patients and teams, tuning into their needs and pain, and for anticipating conflicts.
Literature
Communication and
Persuasion
It trains listening skills and logical and deductive reasoning, memory, attention and concentration, verbal communication and implications of the unspoken, empathy, comparison with the point of view of others, and tolerance of ambiguity.
Suitable for governing storytelling and negotiating with precision.
Some articles on
NB: As mentioned above, the studies done so far in these decades have focused on medical practice.
Target and Public
Who is the “Master Key” program aimed at?
Although studies on the importance and usefulness of the arts in forming para-professional skills and soft-skills have been conducted
only on medical and healthcare professionals, the arts can train the same skills in any professional and leader.
With this program, thanks to its NeuralLearning™ method,
Beatrice Gaggiotti wants bring the benefits of the arts to all professionals and teams who can benefitCambridge, MA: Harvard University Press.
For these reasons, this program is suitable for:
Entrepreneurs
and corporate boards
To make lucid decisions under pressure and lead teams to operational excellence.
Professionals
(doctors, lawyers, etc.)
To master the complex variables of customer/patient relationships and optimize stress management.
HR leaders*
Team Leader
To unlock employees’ potential through measurable cognitive training.
3
country:
Switzerland, Italy, Pakistan.
0
artistic skills required
TO GET RESULTS
100%
transferable content
to the business / profession.
testimonials
Khurram Shahzad
Programme Director · Idea Trainings
Engineering Leadership Coach